Relaunch of the “MADE IN MEXICO” and “MADE IN MEXICO” brand and its benefits for your business

GLZ Abogados wishes to inform its clients that the past February 17, 2025, was published in the Official Gazette of the Federation (DOF) The “Agreement announcing the certification mark MADE IN MEXICO and MADE IN MEXICO, as well as their rules of use”, establishing the regulatory framework for the use of this badge in domestically manufactured products.

This badge seeks to strengthen the identity of Mexican products, promote their competitiveness in national and international markets and build trust between consumers and business partners.

What is the “MADE IN MEXICO” Brand?

This is a distinctive sign promoted by the Ministry of Economy, designed to recognize products manufactured in the country that meet certain quality and origin standards. Its purpose is to encourage the consumption of domestic products and provide companies with a tool for differentiation in the market.

Benefits for Your Company

If your company produces goods in Mexico, using the “MADE IN MEXICO” brand can offer you the following advantages:

• Increased consumer recognition and preference, by associating its products with national quality and pride.
• Differentiation in the market, facilitating their competitiveness vis-a-vis imported products.
• Possible access to government support programs, which could include fiscal and financial incentives.
• Strengthening brand reputation, which can create greater trust between distributors, customers and business partners.
• Export Facilitation, as it has an official badge that reinforces the value of the product in foreign markets.

How to Get the Badge?

In order for your company to make use of the “MADE IN MEXICO” brand, it is necessary to meet certain requirements established by the Ministry of Economy. At GLZ Abogados, we can advise you on the eligibility assessment, application process and regulatory compliance to ensure that your business takes advantage of this opportunity.

If you would like more information on how to register your products, use this distinction or have questions about its implementation, do not hesitate to contact our leading partners in the Intellectual Property practice: Karla B. Alatriste Martínez (alatriste@glzabogados.com) and Octavio Saldana-Villanueva (saldana@glzabogados.com), who are at your disposal to provide you with the necessary support.